The Blasphemous Apple

I was surprised on the Apple website the other day to see the iPad described as "the greatest gift ever".

Wow! I don't think Jesus knew that He was second-rate as gifts go.

Technically, this means that Apple computer publicly blasphemed, exalting itself as greater than God.

So can we attribute this God-complex to Steve Jobs himself?

Nah - probably not. Probably more to an over-zealous and under-careful marketing staffer.

I notice it's disappeared already. Maybe someone else in the company had the sense to have it pulled? Dunno.

Humour is one thing, but the statement was not intended to be humorous. It truly was a denigration of the gift of Christ, albeit probably unintentionally so.

"Big deal" you say. Well, I'm not so sure.

"Pride cometh before a fall", and exalting oneself above one's station, to proclaim oneself to be greater than the Unchanging One - that certainly falls within the definition of pride - so if it represents a wider attitude within Apple, then yes, perhaps it foretells a pending fall....... Of course, "pending" could be years away yet. And if it was just a blunder at a lower level, not reflective of wider Apple attitudes, then any "fall" would relate to the individual at fault, not to the company as a whole...

In any case, it is the first time I recall seeing such a notable and generally respected company overtly blaspheme. The times, they are a changin'.